I am reflecting on a year of purposeful work as a career curriculum designer and career literacy skills coach. I have supported students and the adults around them. The goal was to strengthen how career literacy is experienced, embedded, and sustained. This year reinforced that impactful career literacy is not about isolated activities. It is about intentionally building career understanding, language, and agency. At its heart, my work has focused on helping students move from career moments to career-minded.
Re-imagining Career Literacy: From Events to Learning Pathways
One of the most important shifts in my work this year has been supporting clients. I help them see career literacy not as a one-off event. Instead, they view it as a developmental learning journey. Career literacy, when done well, is cumulative. It builds progressively as students develop self-awareness, explore possibilities, and learn how to navigate change.
As a curriculum designer, my focus has been on:
- Embedding career literacy outcomes
- Aligning career concepts with existing curriculum goals rather than treating them as add-ons
- Designing age-appropriate career literacy experiences that evolve from curiosity and awareness to decision-making and transition skills
This approach supports students in understanding that careers are not linear pathways. Instead, they are evolving stories. These stories are shaped by learning, experiences, and context.
Career Literacy as a Core Skill
A central theme in my work has always been career literacy. It involves the ability to understand, talk about, and actively manage one’s career journey. Career literacy goes beyond knowing job titles or post-secondary options. It includes:
- Understanding one’s BEAVI© (beliefs, experiences, abilities, values & interests)
- Developing the language to describe one’s BEAVI©
- Learning how opportunities are created, accessed, and adapted over time
- Building confidence in navigating uncertainty and change
Through coaching sessions, classroom workshops, and curriculum tools, I’ve worked with students to develop a shared vocabulary around careers that normalizes exploration, reflection, and re-direction.
Designing Content That Reflects the Real World
In terms of content, my work has emphasized relevance and authenticity. Students are deeply aware that the world of work is changing, and career education must mirror that reality. The materials and learning experiences I designed focused on:
- Transferable skills and competencies
- Multiple pathways and non-linear career journeys
- The role of lifelong learning and adaptability
- Career decision-making as an ongoing process, not a single choice
By grounding career literacy in real-world narratives and reflective activities, students were encouraged to see themselves as active participants in shaping their futures.
Rethinking Delivery: Flexibility, Choice, and Voice
Equally important has been how career literacy is delivered. Delivery models were intentionally flexible to meet diverse educational setting contexts and learner needs. This included:
- Modular lessons that teachers could adapt and integrate
- Interactive workshops that prioritized discussion and reflection
- Coaching-style conversations that centered student voice
- Tools and worksheets that encouraged independent exploration
Rather than prescribing a single way ahead, the delivery approach emphasized choice, personalization, and agency for both caring adults and students.
Partnering with Caring Adults
A meaningful part of this work has been collaborating with caring adults. Supporting them to feel confident facilitating career conversations has been just as important as working directly with students. Together, we explored:
- How to embed career questions into everyday learning
- How to normalize uncertainty and curiosity in career discussions
- How to support students without steering them toward fixed outcomes
These partnerships reinforced the idea that career literacy is not the responsibility of one adult. It is a shared commitment across the educational community.
Three Key Lessons from the Year
As I think about the work across different contexts, three practical insights stand out:
1. Career literacy works best when it is embedded, not added on. When career literacy is woven into existing setting and conversations, it becomes more meaningful and sustainable. Embedding career questions, reflection, and skill language into everyday routines leads to greater student engagement. This is more effective than relying solely on standalone career events.
2. Career literacy empowers students more than career information alone. Students don’t just need information about pathways. They need the language and confidence to talk about who they are. They need to articulate what they are learning. These experiences help connect to future possibilities. Focusing on career literacy helps students feel less pressure to ‘decide’ and more confidence to explore.
3. Flexible delivery increases impact. Career literacy is most effective when you have choice in how it’s delivered. Modular lessons offer flexibility. Coaching-style conversations foster personal connections. Adaptable tools help adults meet students where they are. They all contribute to achieving shared career literacy goals.
Looking Ahead
As I move into the coming year, my work will continue to focus on partnering with you. Together, we will design intentional, inclusive, and future-focused career literacy. This includes everything from curriculum design to coaching and professional learning. Career literacy is not about predicting the future. It’s about equipping students with the skills, language, and confidence to navigate it.
If you are ready to move beyond one-off career activities and build a coherent, sustainable approach to career literacy, let’s work together. I support you through curriculum design, career literacy coaching, and flexible delivery models that fit your context.
Whether you’re rethinking your career curriculum, supporting teachers with career conversations, or strengthening student career literacy in any capacity, I invite you to reach out and start the conversation.
I am Hoda Kilani CCDP ®, CPCC, certified Career and Academic coach. Through intentional curriculum design and coaching, I support students and the adults around them to confidently navigate and activate what’s next. I travel the globe as a conference and event keynote speaker focusing on increasing Career Literacy.
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Hoda's Musings 